Web Portfolio Design and Applications

Web Portfolio Design and Applications Making

Introduction to the Web Portfolio

This chapterthe Web portfolio into perspective and describes sev-
eral thoughts supporting the Web portfolio as a communication tool for
lifelong learning that presents a professional appearance. The chapter
explains how the Web portfolio development process is a skill-building
experience that has dynamic benefits.

Conceptualization

Guides you in developing concepts, images, and messages
needed for the Web portfolio. Content collection and evaluation is dis-
cussed as the Web portfolio is put into the context of a content manage-
ment tool. The chapter gives examples on how to develop the scope
documents needed to organize the Web portfolio. The concept state-
ment, content list, and content outline are explained and exampled. This
chapter represents the first step in the Web portfolio design and devel-
opment process.

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Preface of The Book

Back in 2002, I spoke at an educational technology conference sponsored by Syllabus magazine. My topic was Web portfolios for students and instructors. I proposed the topic out of a desire to feed my own curiosity regarding the research front. At the time, I was teaching a wide variety of digital art and design courses. One of my core principles when teaching in the digital medium is to have learning objectives that direct students toward creating tangible projects and ultimately harvesting portfolio-level work. It made sense for my students and for me to have evidence that the material presented in the course was put into practice, and students needed a dynamic platform to display their
work. To accomplish this, I planned and developed a comprehensive Web portfolio of student work with over 100 student Web portfolios (unfortunately, a year later, the university changed over servers and the online sites were lost). I presented the Web site and explained the process to an audience of
150 technology educators. I opened the cluster session with two questions. When I asked the first, “How many people in this room are provided free Web space from their institution?” almost everyone in the room raised their hand. Then I asked, “How many people are actually taking advantage of it
and using it?” Ten hands rose.
I was shocked. These are technology people! Then I realized that they were not behind the curve, they were just reaching the point where they wanted to begin embracing Web portfolio development. That’s when I knew that the information I was about to provide would have residual value for them and their students. After further research, I realized that Web portfolio development was in its infancy and I needed to devote research efforts into helping more people embrace the Web portfolio. There are some initiatives in place at the college level to implement Web portfolios. One such example is LaGuardia Community College. The school has mandated the development and output of electronic portfolios for all graduating students. The initiative brought in technology and specialists to provide the instructional and infrastructure support that such a project requires. Regardless of mandates, it is the responsibility of the professional educator to integrate Web portfolios into their pedagogy and
teaching and learning initiatives. Ultimately, the instructor must pass on the skills and experience in Web portfolio design and development to their students.

The Web Portfolio as an Information
Product for Communication

The desire to help people succeed with communication was a major influence in my decision to dig into Web portfolios as a research initiative. The Web portfolio is ultimately a platform for communication and the concepts, images, and messages within the Web portfolio are centered on persuasion, a major area in communication studies. The Web portfolio takes on the form of an
information product for communication. To develop the information product properly, you must first analyze, retrieve, categorize, and manage your professional data so that it is refined into information. The refined information is put into a communication context, the Web portfolio. The communication generated from the Web portfolio is shaped by content, design, visual quality, usability, and overall experience visiting the site. The communication should be persuasive with the goal of getting the visitor to act favorably towards the author, whether consciously or subconsciously. I want this book to serve the reader as a tool for helping establish the foundation skills and act as a motivational force.

In addition, this book intends to give a well-rounded view of the Web portfolio and how it is being used in academic programs and professional scenarios. The skills and experience acquired while creating a Web portfolio must be passed on to others as they begin to explore Web portfolio development.

The Focus and Benefits

In this text, we focus on several areas inside the realm of the Web portfolio:

•    The virtues of the Web portfolio;
•    The professional software tools needed to create a Web portfolio;
•    The important processes that are needed to execute Web portfolio development and production;
•    Beginner and advanced techniques using multimedia and Web authoring tools; and
•    What electronic/Web portfolios may evolve into as what I call “the postmodern professional

appearance” of the information society.

We will examine brainstorming, design, and development. The process outlined in the text takes you through the creation of a Web portfolio. I use examples from my own Web portfolio and others to illustrate key points about design and development. The tools and techniques used in this book can be
applied to developing a Web portfolio for a person or an entity in any industry or position. My infinite hope is that this book becomes a results-driven resource for the teaching and learning of Web portfolio development and that the book becomes a cookbook for getting a Web portfolio created. This will hopefully result in students and instructors creating Web portfolios. Putting together a Web portfolio does require some work, but the work is not without benefits. The learning process that occurs during the Web portfolio design process will give you skills and experiences with technology, self analysis, and Web design. When it comes to making the commitment to creating a Web portfolio, both students and instructors will see tremendous payoffs. For the instructor, the Web portfolio is not a course Web site. It has the same purpose as a student portfolio, to persuade. There are other common benefits shared by students and instructors who create Web portfolios. The Web portfolio
gives the author nine worldwide mediums to freely disseminate professional information. A Web portfolio offers the creator a cost effective promotional tool.

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